1. Responsible for Planning & implementation of product strategy to achieve pre-determined sales for the brand assigned. 2. Planning, Designing & Executing Marketing Strategies to provide the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical studies of the product. 3. Working in the field with a field force to understand the market, strategy and effective implementation of sales promotional materials & Competitive activities. 4. Attending and Actively participating in Doctors meet, CME’s meet & cycle meeting of the Manager’s and SPO’s 5. Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids expenses in accordance with the annual marketing plan and budget. 6. Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences. 7. Actively participating in Monthly sales data analysis, reports generation & preparing product forecasts. 8. Gathering continuous intelligence on products performance and also consumer and doctor’s attitude/ acceptance of our product and strategy. 9. Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. 10. Act as point of first reference for all product related enquiries.