1.Managing & handling the assigned Brands. 2.Formulate and coordinate marketing activities to promote key brands. 3.Identify, develop and evaluate marketing strategy, based on knowledge of established objectives & market characteristics. 4.Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management. 5.Accountable for launch of new products Market share objective of the brand 6.Internal Achievement of Targets 7.Timely activities to achieve target objectives 8.Gathering customer insights and customer relationship