•Customer coverage •Product promotion •Customer services •Achievement of Territory Target: rupee-wise and product-wise •Selection of most potential customers (doctors. Chemists, pharmacies, institutions) in line with company's strategy •100% coverage of the customers as per the coverage strategy: extent & frequency •Ensure product availability •Implementation of the product promotion strategy and generation of prescriptions for business. •Build relationship with key customers •Building company image through good conduct •Collect market feedback on our and competitors' Products/activities •Updation of knowledge and skills for effective product promotion •Record keeping and reporting as per the policies and processes – DCRs, Expense statements, Tour Plans. •Ensure Collections from the market & keep the outstanding under control. •Maintain confidentiality about Company's strategy, materials and property.