Product Manager job vacancy at Bangalore in Biocentasy
- Position: Product Manager
- Location: Bangalore
- Company: Biocentasy
- Posted on: 12-Mar-2026
Job Details / Candidate Eligibility Criteria
Product Manager – Women’s Health
Department: Marketing
Location: Corporate Office
Experience: 4–7 Years in Pharmaceutical Marketing (preferably in Women’s Health / Gynaecology segment)
Job Summary
The Product Manager – Women’s Health will be responsible for developing and executing marketing strategies for the company’s Women’s Health / Gynaecology product portfolio. The role involves brand management, market analysis, promotional campaign planning, and supporting the sales team to achieve business objectives.
Key Responsibilities
1. Brand Management
Develop and execute brand strategies for Women’s Health products.
Manage the product lifecycle including planning, positioning, and growth strategies.
Monitor brand performance and sales trends.
2. Marketing Strategy
Prepare annual brand plans, marketing strategies, and promotional campaigns.
Develop visual aids, promotional materials, and digital marketing tools for field teams.
Plan product launches and promotional activities.
3. Sales Team Support
Coordinate with sales teams and regional managers to drive product performance.
Conduct product training sessions and cycle meetings.
Provide market insights to improve field effectiveness.
4. Market Analysis
Track competitor activities, pricing, and new product launches.
Conduct market research and analyze prescription trends in the Women’s Health segment.
5. KOL Engagement
Build relationships with Gynecologists and Key Opinion Leaders (KOLs).
Organize CME programs, doctor meetings, and scientific events.
6. Budget Management
Manage brand budgets and promotional spending effectively.
Track ROI on marketing initiatives.
Key Skills
Strong knowledge of Women’s Health / Gynaecology therapy area
Brand management and marketing strategy
Market research and competitive analysis
Excellent communication and presentation skills
Cross-functional coordination with sales and medical teams
Qualification
B.Pharm / M.Pharm / Life Sciences graduate
MBA in Marketing / Pharmaceutical Management preferred
Experience
4–7 years of experience in pharmaceutical marketing
Prior experience handling Women’s Health / Gynaecology products preferred
Apply Now Department: Marketing
Location: Corporate Office
Experience: 4–7 Years in Pharmaceutical Marketing (preferably in Women’s Health / Gynaecology segment)
Job Summary
The Product Manager – Women’s Health will be responsible for developing and executing marketing strategies for the company’s Women’s Health / Gynaecology product portfolio. The role involves brand management, market analysis, promotional campaign planning, and supporting the sales team to achieve business objectives.
Key Responsibilities
1. Brand Management
Develop and execute brand strategies for Women’s Health products.
Manage the product lifecycle including planning, positioning, and growth strategies.
Monitor brand performance and sales trends.
2. Marketing Strategy
Prepare annual brand plans, marketing strategies, and promotional campaigns.
Develop visual aids, promotional materials, and digital marketing tools for field teams.
Plan product launches and promotional activities.
3. Sales Team Support
Coordinate with sales teams and regional managers to drive product performance.
Conduct product training sessions and cycle meetings.
Provide market insights to improve field effectiveness.
4. Market Analysis
Track competitor activities, pricing, and new product launches.
Conduct market research and analyze prescription trends in the Women’s Health segment.
5. KOL Engagement
Build relationships with Gynecologists and Key Opinion Leaders (KOLs).
Organize CME programs, doctor meetings, and scientific events.
6. Budget Management
Manage brand budgets and promotional spending effectively.
Track ROI on marketing initiatives.
Key Skills
Strong knowledge of Women’s Health / Gynaecology therapy area
Brand management and marketing strategy
Market research and competitive analysis
Excellent communication and presentation skills
Cross-functional coordination with sales and medical teams
Qualification
B.Pharm / M.Pharm / Life Sciences graduate
MBA in Marketing / Pharmaceutical Management preferred
Experience
4–7 years of experience in pharmaceutical marketing
Prior experience handling Women’s Health / Gynaecology products preferred
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