Responsibilities: - Dermatology
Customer Focus and Coverage:
• Imbibe the product related features/benefits including scientific information.
• Actively participate in identifying key and potential medical practitioners and specialists in the respective therapeutic segment in the assigned territory, and prioritize for the purpose of systematic customer coverage.
• Seeks the assistance of the District Sales Manager and the Zonal Sales Manager in formulating sales strategy, delivers promotional messages tailored to each customer need.
• Ensures thorough pre-call planning and asks for the assistance of the District Sales Manager, wherever necessary.
Planning & Analyzing the Sales Performance:
• Follows his approved tour programme, prepares and sends Daily reports electronically on his day to day activities mentioning in detail about the calls made by him on the doctors' clinics and hospitals.
• Maintains contacts with nursing homes, clinics and hospitals in his territory.
• Collects the data on annual budget for medicines in respect of each of the hospitals, their mode of purchase, rate contract, and drug committee members.
• Maintains regular contacts with medical practitioners, consultants, chemists and wholesalers.
• Books orders from the retailers to ensure adequate availability at their shelves to meet the market demand.
• Also assists the display of Company's products on the retailers' shelves.
• Prepares and implements special schedule for doctors' visits/calls at the time of new product launch or sales campaign etc. using special presentation, promotional materials and sales strategies.
Sales Performance & Results:
• Achieve and exceed the sales targets on a consistent basis through effective implementation of the sales
• promotion strategies and follow-up initiatives.
• Constantly sharpen the product knowledge and detailing skills so as to enhance productivity levels as expected by the company.
Meetings:
• Actively participate in Cycle meetings, periodic Sales & Marketing meeting and conventions.
• Conducts group meetings, Speaker programmes, and Round table meetings for the doctors and Chemists to impart product benefits.
• Conduct camps in coordination with the medical Associations.