Marketing Head – Generics job vacancy at Ahmedabad in Cadila Pharma

Job Summary:

We are looking for an experienced and dynamic Marketing Head to lead our Generics portfolio. The ideal candidate must have mandatory experience in either the Generics pharmaceutical segment industry. The role requires strong expertise in brand strategy, portfolio management, and driving sustainable growth within the Generics segment.

Principal Tasks & Responsibilities:

1. Marketing Mix Development & Deployment

Analyze the Indian Pharmaceutical Market (IPM) across therapies, customer segments, and evolving market dynamics with a medium to long-term perspective

Identify and recommend strategic opportunities across therapy areas and specialty segments aligned with organizational vision

Develop, implement, and optimize a robust marketing mix for the Generics portfolio

Drive high-quality business opportunities through strong marketing strategies and execution excellence

2. Strategy Design & Execution

Assess market conditions to forecast sales, demand, and market share growth

Develop short-term, mid-term, and long-term marketing plans with continuous market feedback

Design and execute marketing strategies across therapy segments to strengthen brand performance and portfolio growth

Drive lifecycle management including brand building, line extensions, and portfolio optimization

Monitor and evaluate investments through ROI-driven decision-making

Implement innovative strategies to expand market presence and prescription base

Strengthen growth of key and secondary brands while optimizing low-performing products

Develop and execute effective pricing strategies to enhance profitability and contribution margins

Manage the portfolio across lifecycle stages using structured frameworks (e.g., BCG matrix)

Lead integrated marketing communication initiatives tailored to different customer segments

Ensure effective customer segmentation and clear product differentiation

Drive execution excellence through close collaboration with Field Force, including joint field work (18–20 days per quarter)

Train and enable Field Force for effective campaign execution and messaging

Continuously monitor execution effectiveness and optimize at key milestones

3. Customer & Market Development

Develop and implement strong KOL (Key Opinion Leader) engagement strategies and build a robust stakeholder network

Participate in key industry forums to influence decision-makers and strengthen brand positioning

Track competitor activities and deploy proactive strategies to mitigate risks and capture opportunities

4. Team Leadership

Lead, mentor, and guide a team of Therapy Heads (GPMs) and Product Managers

Ensure alignment of team efforts with business objectives including market share, growth, and profitability

Build a high-performance, agile, and accountable marketing team

5. Budget & Operational Excellence

Manage budgets effectively to ensure optimal utilization of resources and maximize ROI

Drive cost efficiency while maintaining high-impact marketing initiatives

Ensure strong coordination with supply chain to maintain optimal inventory levels and uninterrupted product availability

Key Requirements:

Strong leadership and team management experience

Strategic thinking with strong execution capabilities

Excellent communication and stakeholder management skills

Experience: [10+ Years]

Qualification: B.Pharm / MBA (Marketing) 

Interested candidates can share their CV