Group Product Manager job vacancy at Mumbai in Zydus Healthcare

Role- ASSISTANT PRODUCT MANAGER – GROUP PRODUCT MANAGER 

Therapy Area - Derma preferred .

KEY RESULT AREAS:
• To handle various brands in the same product portfolio
• To achieve market share objectives of the brands
• To enhance prescription base and prescriber base
• To develop marketing plans
• To identify introduce new products to increase sales and profitability
• To formulate trade offers and incentives to achieve budgeted sales
• To monitor product wise contribution and pricing to maximize profits of the division
• To devise timely promotional inputs for field personnel and trade to create awareness
• Fieldwork to gather Information about the market and Competitors
• To maintain A:S ratio for key brands
• KOL development and engagement program within prescribed budget
• Budgeting and allocation of resources.
• Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
• Aligning strategies to divisional business plan for medium and long term
• Identifying and evaluating entry barriers for existing and new products
• Enhancing In-clinic effectiveness
• Customer connect and customer data base
• Training and Development of field force
• Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation
Technical Competencies:
• Ability to set the necessary marketing strategy for creating required push and pull in the market to
enhance the presence of the company brand.
• Continuously evaluates sales data and information including competitive brands information and
monitors own brand performance versus competition.
• New brand launches based on the overall business focus & strategy
• Knowledge of business and management principles involved in strategic planning, resource
allocation, and coordination of people and resources.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This
includes marketing strategy and tactics, product demonstration, sales techniques, and sales control
systems.
• Knowledge of ethical marketing.
• Knowledge of launching new products, increasing product portfolios
Behavioral Competencies:
Analytical Skills, Decision Making, Planning & Organizing, Strategic Thinking, Performance Focus, Customer
Focus, Communication, Interpersonal Effectiveness and People Development
Salary: Not Disclosed by Recruiter
Industry: Pharmaceutical & Life Sciences
Department: Marketing & Communication
Role Category: Marketing
Employment Type: Full Time, Permanent
Education
PG: M.Pharma in Pharmacy,MS/M.Sc(Science) in Any Specialization