Brand Strategy & Ownership Own end-to-end brand strategy, from positioning to growth plans Drive annual brand plans, forecasts, and budgets with clear KPIs Identify new opportunities across therapies, indications, and extensions
Market & Customer Insight Track market trends, competition, and prescription behavior Generate deep doctor and patient insights through field interaction and data analysis Convert insights into actionable campaigns and product differentiation
Marketing Excellence Design high-impact promotional campaigns aligned with medical and compliance standards Develop core marketing tools: visual aids, LBLs, CMEs, digital content, and launch kits Ensure message clarity, consistency, and scientific accuracy
Cross-Functional Leadership Work closely with Sales, Medical Affairs, Training, and Supply Chain Partner with sales teams to improve in-clinic effectiveness and brand recall Guide and mentor Product Executives and Junior Product Managers
Launch & Lifecycle Management Lead new product launches end to end: concept, positioning, launch readiness, post-launch tracking Manage mature brands for sustained growth and relevance
Performance Tracking Monitor brand performance through IMS/AWACS/internal data Take quick, informed decisions to course-correct when needed Qualifications & Experience MBA in Marketing (preferred) 6–10 years of experience in pharmaceutical product management Strong exposure to therapy-focused marketing (Critical Care, Chronic, Specialty, or Acute) Proven success in handling independent brands or portfolios