Product Manager job vacancy at Hyderabad / Mumbai City in MSN Labs

Looking for Product Executive/ Assistant Product Manager/ Product Manager with 2-7years of experience in Pharma domain with any life science graduate or MBA education background

Manages portfolio of products/TA – within a given market
• Define and drive specific therapeutic area (TA) and brand strategy, drive product growth, lifecycle management, forecast revenue and operating expenses ensuring the realization of OP revenue and profitability targets in country
- Develop strategy based on brand positioning, customer, channel & regional segmentation for both short term and long term goals
- Develop customer-focused plans to ensure alignment of all marketing activities including both traditional and innovative tools to support an operating plan
- Develop local market life-cycle strategies (i.e. line extension, new indications) by collaborating with internal stakeholders in other Commercial Units
- Lead the development and implementation of best-in-class key account/private hospital management practices and programs by working with sales team
- Work with Sales team to identify right key accounts through account planning, develop “above brand” marketing (customer based value added initiatives) and coordination of marketing support across brands
- Forecast, track portfolio and key account performance and manage budget within allocation
- Support a long term engagement with prioritized Accounts (Corporate Chains & Large Standalone Hospitals) by working with Sales team, including developing customer/market insights and translate into account plans, targeted strategies and campaigns
- Provides customer and market insights to Marketing Head for refining the strategies and tactics

Accountable:
• Brand/Key account Marketing Plan
• Develop sales materials, execution of marketing strategy
• Forecast brand and key account performance and track progress towards target
• Allocate and execute in brand budget
• Obtain final regulatory / legal approval of tactical portfolio plan
• Selection and manage agencies for development of materials (budget, scope, timing, and quality of project)
• Align with customer plan
Shared Accountabilities:
• Develop country Op Plan and influence sales targets and brand A&P allocations
• Long-range forecasting (with GPM/Marketing Head)
• Revenue adjustments, as needed (with GPM/Marketing Head)
• Develop promotional meetings strategy
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, CME, congress content (w/ KOLs) in partnership with Medical
• Coordinate with brand teams to ensure promotional messages and standard programs to maximize portfolio value across key accounts/private hospital
• Monitor performance and building training roadmap for capability building
• Leverage the resources such as promotional efficiency

Qualification:
• Degree in Sciences / Pharmacy or Graduation with relevant experience.
• Diploma/ Degree in sales/marketing is advantageous. Post-Graduation with specialization in marketing is desirable
• 2-7 years of marketing experience as Product Executive or Assistant Product Manager role.
Expect candidates to demonstrate these commercial /management competencies:
• Strategic and Operational Business/Marketing Planning
• Key Account Management and Customer Marketing experience preferred
• Customer Insights to understand their need and translate into strategy
• Market Execution
• Strong analytic skills , interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills, collaboration/negotiation
• Exceptional prioritization –among/across brands, resource-constrained context
• Vendor management

Special Skills & knoweldge:
• Knowledge of therapeutic segments and related medical information.
• Knowledge of regulatory aspects and issues related to the Pharmaceutical industry.
• Knowledge of applicable company policies and procedures, including those relating to promotional practices and adverse event reporting.

Travelling:
• Travelling will be required on need basis

Organizational Relationship:
• External: Consultants, targeted Hospitals
• Internal: Marketing team, Sales team, Legal Function, Medical Affairs Lead, Regulatory Lead, Business Technology, Business Analytics and Insights, Corporate Affairs, Strategy, Business operations, Distributions